Case Study
Kona Brewing Hawai’i
A Fresh Pour for a Classic Brand
Kona Brewing Hawai’i has been a fixture of island life since 1994, crafting local beer that reflects the warmth, flavor, and spirit of Hawai’i. But while the beer and the brand evolved, the website hadn’t kept up.
The old site was outdated, difficult to navigate, and unable to keep pace with regular updates, such as rotating seasonal beers and new pub menus. Key information about sustainability, community giving, and local events was scattered across social posts and press mentions with no central place to live online.
"Our old website was… static….out of date. It was not reflective of the brand and our ethos, who we are, the energy we bring in our products."
Kona Brewing Hawai’i had grown into a modern, community-centered brewery with deep respect for the islands and the people who call them home.
They needed a website that reflected that.
A Collaborative Redesign That Captures Kona’s True Spirit
M&I partnered with Kona Brewing Hawai’i’s in-house marketing team and creative agency to completely redesign and rebuild the company’s website. The goal was simple: capture the brand’s authenticity, simplify the visitor experience, and make the site easy to manage for the long term.
Built on the Craft CMS platform, the new site combines flexibility, accessibility, and modern storytelling. Together, the teams brought Kona Brewing’ Hawai’i’s culture to life online with bright visuals, intuitive navigation, and a clean, mobile-first design that reflects the energy of the brand.
“M&I created a website that is turnkey, ready for use…but they’re still available to help answer questions. It’s been a good partnership,” said Alivia Prattas, Senior Marketing Manager at Kona Brewing Hawai’i.
Kona Brewing Hawai’i described the process as collaborative, organized, and genuinely fun. From discovery through launch, M&I worked closely with Kona’s internal team and agency partners to ensure every detail felt true to the brand.
Every meeting was clear and structured. Their organization was tremendous with meeting minutes and clear assigned roles. Having everything in Basecamp it made it easy to track progress.
Real Results, Real Impact
The new website made an immediate impact:
- Increased traffic and engagement across all major pages
- Hundreds of new email subscribers through improved forms and integrations
- Faster visitor experience. Customers find what they need in fewer clicks
- Stronger brand alignment with a design that finally feels like Kona Brewing Hawai’i
Kona Brewing Hawai’i continues to grow its online presence with the M&I’s web team keeping its website secure, supported, and up to date as the brand evolves.
No regrets. We’re super happy with the final product and would absolutely recommend M&I to other companies. They keep pushing the envelope
You Focus on Growth. We’ll Handle the Website.
If your website is outdated, hard to update, or leaving you exposed to security risks, it’s time to move from reactive fixes to proactive management.
Discover how ClearIT® Managed Web helps organizations like yours:
- Keep your website secure, supported, and up to date
- Improve speed, reliability, and accessibility for every visitor
- Free your team from technical headaches and manual updates
- Build a digital presence that grows alongside your business
Ready to move forward?
Let’s make your website one less thing to worry about: