What is digital marketing, and how is it different from traditional marketing?
Digital marketing covers the marketing methods that are online or web-based. This includes (but isn’t limited to) SEO, email marketing, web design, social media marketing, etc.
What is content marketing?
Content marketing is the practice of identifying your target audience, then creating content that offers value in some way to them. It’s not a quick-fix strategy, but rather requires you to be thoughtful about what you want to build, who you’re trying to communicate with, and how you’re going to provide value to them.
Do you have certification/accreditation?
We do! Please see our Team page to learn which certifications each of our employees currently holds.
What kind of businesses/industries do you work with?
All kinds. Whether B2B or B2C, we work with a variety of businesses in a wide range of industries.
What kinds of digital marketing services do you offer?
Currently we offer web design, digital marketing plan development, influencer marketing, content development, search engine optimization (SEO), social media marketing, public relations & media outreach, strategy development, and website updates (to name a few). In addition, we offer training sessions for you and your staff that can be customized to cover the tools and methods of interest. Interested in learning more but not sure where to start? Check out our Digital Marketing Essentials Plan!
Why would we hire someone to handle SMM when we can do it ourselves?
Offloading management of social media to someone in the organization who has no training and hasn’t been given any guidelines, is a practice we see quite often. And while it’s fairly simple to create a social media presence initially, policies and guidelines are a must-have, regardless of your organization’s size or industry. Social media is a spectator sport, and one misstep can have devastating repercussions from which it can be difficult if not impossible to recover.
How will we know what progress is being made?
The benchmarks of success will be defined based on your specific goals. For some, this might look like a 20% increase in overall website traffic in a given period of time. For others, it could be an 18% boost in revenue for a specific product. Our ongoing marketing support includes periodic check-ins with a progress report to deliver and assess the metrics you decide are most valuable for your organization.
If using social media is free, shouldn’t we be on all platforms?
In a word, no. Facebook and Twitter might not charge you for creating a page or profile, but there are still costs associated with maintaining a presence there. Time is your most valuable commodity and keeping each channel up and running definitely requires consistent effort.
Which social media platforms should we be on?
It’s entirely dependent on your brand, who your audience is, and what your marketing and business goals are.
What are some common SMM (social media marketing) mistakes businesses make?
One of the biggest mistakes we see repeatedly is a lack of consistency. Your business needs a consistent posting schedule in order to maintain a baseline of brand awareness. There also needs to be a level of listening that’s happening across all platforms. If a customer or prospect is trying repeatedly to engage with you, and you’re not acknowledging them at all – that’s a surefire way to lose trust with not only them, anyone who witnesses your silence. Remember, social media is a spectator sport! Every engagement is an opportunity to showcase your brand promise.
Does my website need to be mobile friendly?
Yes! Recently Google announced they would be shifting to a mobile-first index, which means it’s more important than ever to ensure your website is optimized for mobile.
Is email marketing dead?
Absolutely not! With the constant changes and updates on each platform, maintaining a clean, up-to-date subscriber list is more important now than ever. Building out an audience on social media is great, but it’s still rented land, so-to-speak. By focusing on providing value to your subscriber list, you’re sending content of value to people who have already opted-in to your marketing. Email marketing is a great way to communicate directly with a dedicated audience.
What’s the most common content marketing mistake businesses make?
If a business is new to content marketing, it can be easy for them to fall into a traditional marketing mindset. When stuck in this frame of mind, the content created is often done so with a heavy dose of sales-speak. At the end of the year, the business has a disconnected pile of assets, rather than valuable content with each piece contributing to the overall goal and strategy.
General tips for social media marketing success?
Consistency (as mentioned above), and transparency. Be clear about your brand promise and what you’re offering. Keep in mind that people are coming to you because you’re providing something of value.