By Arielle Mullen

True or false: When deciding who among your staff should be responsible for maintaining social media accounts for your business, it's best to just assign those tasks to the youngest person on the staff, as they will have the best understanding of the technology. 

False! Proficiency on any social media platform can be learned. It takes much more to understand all the ins and outs of a company. Building a strategy and strong branding message that work cohesively together and will best represent your business is imperative for any social media marketing campaign. 

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