True or false: purchasing followers on social media platforms like Twitter is just as effective as building a follower list over time. 

Absolutely false! There's no quicker way to lose credibility than to take shortcuts in gaining followers. Not only does it look unfavorable to your real audience, search engines like Google will generally drop your ranking as a result. Taking the time to organically grow your follower list takes time, but in an age when transparency and integrity are key, if the longevity of your business is important to you, it's ultimately worth it!

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