By Arielle Mullen

In case you hadn't already figured it out, live video as a marketing tool isn't going anywhere. Last month Facebook Live was the focus of our Digital Marketing Workshop, and one recurring question we discussed with the participants at length was what the focus of their broadcasts should be. Here are some quick ideas to get you started: 

  • Q&A
  • Behind the scene tour
  • Product demo/unboxing
  • Contests
  • Interview your customers or employees
  • Share live events

We'll be taking a hiatus on our workshops for this month while our Web Content Specialist Arielle attends Social Media Marketing World in San Diego, but we'll be back next month with a new workshop format and all new topics announced for April through June! In the meantime, check out our lineup of popular Productivity Series led by M&I CTO Tyler Smith!

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