By Arielle Mullen

Wix, Squarespace, WooCommerce, Shopify... when it comes to website builders, we're lucky to live in an age with so many options. Along with the abundance of choices however, comes the inevitable uncertainty of which is right for you. For our purposes today, we're focusing on two of the most popular options, Squarespace and Shopify. 

When in competent hands both platforms are great options, but the main differentiator can be boiled down to the following: 

Shopify excels with e-commerce & Squarespace is the champion of design.

Although Squarespace does offer an e-commerce option, Shopify is still the better choice for serious sellers. With multi-channel selling across Facebook and Instagram, it's the best overall e-commerce platform. Drawbacks to Shopify include their stringent enforcement of transaction fees for alternative payment methods, and some glitches with third-party apps causing Facebook and Instagram Shops to disconnect from the central Shopify site. 

If you're more of a casual seller, or your business doesn't have an e-commerce component, Squarespace is a great option. Their templates are clean and modern, and offer a consistent experience for the user, regardless of whether they're on a mobile device, desktop computer, or anything in between. While Squarespace is the clear winner if design is your top priority, it's not a platform without flaws. If your website needs to store and categorize a lot of files, it's not a great option. 

Whatever website builder you ultimately select, we suggest working with a web designer to ensure the final product functions at peak performance, will grow with you as your business expands, and allows you to take full advantage of the platform's features. 

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