By Arielle Mullen

You might have noticed recently that we’ve added a new set of services to our offerings. Our Digital Marketing services were created with the idea that your marketing strategy should be built to support your goals, rather than employing a one-size-fits-all solution.

We understand that when many of the benefits to digital marketing are qualitative, it can be difficult to decipher whether or not it’s worth the investment. The truth is, with the amount of data online projected to increase 500% by 2020, it’s becoming exponentially more important to have a strategy to cut through the vast amount of noise on the internet. Having a website and social media presence is no longer enough, as the economic value of your content is close to zero unless it’s reaching your target demographic.

This is especially true in terms of social media. Oftentimes when potential customers are checking out your business, they’ll first look at your social media pages (usually starting with Facebook), and decide at a glance if your content is relevant. Facebook executives have recently explained that when the average person visits their news feed, with an average of 1,500 possible “stories” they can show, content from businesses is removed first. This is why it’s so important to have quality content that motivates people to “opt-in” to your marketing.

The overarching goal for our Digital Marketing services is to help our clients to position and present themselves online in the best way possible. Ultimately we want to create the opportunity for interactions between your company and potential customers that will increase engagement over time and lead to greater trust.

After first discussing the marketing goals and unique challenges facing your company, we’ll perform an initial assessment. This serves as a thorough look into your existing web presence, including your website content and social media efforts. In addition, we’ll analyze your competition, and how you fit within your industry. After the assessment is completed, we’ll deliver our findings along with a custom strategy designed to meet your goals. This deliverable allows you to either take our findings and engage the new strategy with your in-house team, or work with us to create a custom package built around your budget and goals.

Although the existing marketing platforms change slowly, the strategies are shifting quickly, and it’s more important now than ever to focus on how you’re using the platforms you have. Get in touch with us today to find out how you can get started with an initial assessment and come one step closer to optimize your web presence. 

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