By Arielle Mullen

One of the benefits of marketing your business in 2019 is the seemingly endless number of tools designed to make our lives easier. However, when new tools promising better results are launched every single day, it's easy to become distracted by the shiny possibility of something new. 

Suggested Reading: Choosing Tools to Boost Workplace Productivity

With that in mind, we've gathered our picks for the best tools designed to help with all things marketing. Most of our entries below are free to use, or include a free basic plan with upgraded options available. 


  • Fontface Ninja (free): Identify, bookmark, and purchase fonts from any website
  • Google Fonts (free): Find the perfect font for your website

Stock Photos

  • Pixabay (free): Find high-quality, license-free images
  • Unsplash (free): High-resolution photos 

Create & Edit Graphics

  • Canva (free): Create and edit graphics on this easy-to-use platform
  • Draw io (free): Create flowcharts quickly and easily


  • Really Good Emails (free): Search through their library of beautifully-designed emails to inspire your own
  • Designspiration (free): Think Pinterest, but specifically for design inspiration
  • BuzzSumo (free): Searching for content ideas? Enter keywords and find the most popular content from around the web
  • Answer the Public (free): Research content generation ideas based on what people are searching for

Search Engine Marketing

  • Google AdWords (paid): Define your target audience and show them valuable content from your website
  • Facebook Ads (paid): Although Facebook has landed themselves in hot water quite a few times over the last few years, their advertising platform is still unrivaled in terms of targeting capabilities

Analytics & Metrics

  • Google Analytics (free): A must-have for every business
  • Hotjar (paid): See user behavior on your website with their heat maps, scroll maps, click maps, and more

Email Marketing

  • Campaign Monitor (paid): Easy to use, drag & drop functionality 
  • MailChimp (free): Grow your email list, use predesigned templates or create your own

Competitor Analysis

  • MozBar (free): Use this browser extension to get a quick view into how well a website ranks on Google
  • SpyFu (paid): Run custom reports on competitors' SEO, keywords, ads, and more

Did we leave out your favorite marketing tools? Let us know!

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